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Redesigned Friendster launches in Malaysia

AvantiKumar | May 24, 2012
Friendster's Malaysian owner, MOL Group, expects to attract 10 million active users by the end of 2012.

Friendster Relaunch - Malaysia

PHOTO - (From left) Nikolai Galicia, COO of Friendster; and Ganesh Kumar Bangah, group CEO of MOL Global.

Social networking site Friendster announced its redesign as a social discovery and gaming platform in Malaysia following its global launch in Manila in April 2012.

During the 17 May launch in Malaysia, Friendster owner Malaysian content distributor MOL Global's group chief executive officer, Ganesh Kumar Bangah, said: "We currently have four million unique active visitors every month and we are targeting to increase this number to 10 million a month by end 2012."

Bangah said the new version of Friendster has advanced ways of engaging and making new friends, playing new games and gathering rewards.

In addition, he announced Friendster's locally developed products - retail outlet Friendster Hotspots, which provided free wi-fi infrastructure, wholly funded by advertising revenue, as well as a free cyber cafe management system called Friendster iCafe.

"Friendster Hotspots is currently available in popular branded food & beverage outlets such as Starbucks, Old Town White Coffee, Kenny Rogers Roasters, Wendy's, Krispy Kreme and Papa John's," said Bangah. "Nationwide, there are currently over 350 retail outlets using Friendster Hotspots with an average of 1.5 million unique users a month. Seventy percent of Friendster Hotspots users are mobile users."

"Besides global partners, we also want to help as many local developers promote their locally developed games on our platform," he said. "Friendster provides a valuable platform for Malaysian start-ups to reach a global audience while allowing the start-ups to monetise their content."

Friendster chief operating officer, Nikolai Galicia, said: "Friendster's games are free-to-play and for a more enhanced experience, Friendster's in-game credits - Friendster Coins can be purchased to unlock more game features. The new platform also allows Facebook users to enjoy Friendster easily via the Facebook Connect button."

Owned by Malaysia-based MOL Global, Friendster has more than 100 million registered members around the world.


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