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Record growth at online property site 'despite upcoming Malaysian elections'

AvantiKumar | April 18, 2013
Malaysia's iProperty website hits 4.6 million visits a month with 1.5 million unique visitors, says the iProperty Group CEO.

Shaun Di Gregorio, CEO of the iProperty Group Photo - Shaun Di Gregorio, CEO, iProperty Group

 

Despite the upcoming Malaysia's General Elections on 5 May, iProperty Group says its Malaysian online property site has recorded 4.6 million visits a month with 1.5 million unique visitors in March, which is a record.

Compared to the same month last year, the number of visitors to the site increased by an outstanding 64 percent with the growth of unique visitors exceeding 48 percent, said iProperty Group chief executive officer Shaun Di Gregorio.

"The results that we have achieved this year have certainly exceeded expectations," said Di Gregorio. "With the upcoming general elections, we were expecting the market to be slow as property buyers and investors were adopting a wait-and-see stance."

"However, the love affair for property in Malaysia still continues," he said, adding that a success factor could be the company's continuous attention to building "the best search experience that property buyers and investors can have."

Di Gregorio said a survey recently conducted by the iProperty Group also revealed that out of the 8,048 respondents that participated in the survey, 83 percent revealed that they search for properties and property related news on iProperty.com Malaysia.

 158% increase in mobile access

"In addition, the company has adopted a mobile-first approach with a strong focus on innovation as we see significant growth in mobile usage from property buyers and investors," he said.

Di Gregorio added that compared to March 2012, internal data has shown a 158 percent increase in the number of property buyers and investors who have used the mobile platform, be it on the iPhone, iPad, Android, Symbian and Windows apps.

"Technology is rapidly changing and with it consumer behaviour as well. Our property search apps have been designed to provide consumers with a simpler alternative to search for properties no matter where they are and any given time," he said. "The free to download app provides them with the same information that the website does, with a key difference being that with their mobile device, they can instantly search for property for sale or rent around them."

 

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