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PSI Singapore: trending search term of 2013

Anuradha Shukla | Dec. 30, 2013
Singaporeans tracked the haze and PSI levels online, according to Google’s annual Year End Zeitgeist.

PSI Singapore is the trending search term of the year, according to Google's annual Year End Zeitgeist.

Singaporeans tracked the haze and Pollutant Standards Index (PSI) levels online and used Google to search for information about haze particles, and preventative masks.

Other top trending search queries this year are local news, sports news and celebrity deaths. Citizens searched for bird flu readiness of the city, suicide of American engineer Shane Todd and information about local actor, Huang Wenyong's death from lymphoma.

Google also recorded interest in the sudden death of movie star Paul Walker in November 2013 and performance of the NBA's Houston Rockets, Miami Heat, and the Dallas Mavericks.

Other hot favorites amongst Singaporeans are Arsenal, Manchester United, Chelsea, Tottenham Hotspur and the local team LionsXII.

Love for food

Singaporeans love food and used Google to search for a variety of delicacies such as Rainbow Cake, Leche Flan and Snow Skin Mooncake.

Gadgets are also popular amongst citizens as they used Google to search for events such as the 2013 IT show while the bargain-savvy Singaporeans searched for the Great Singapore Sale.

The top travel destination for Singaporeans for the second consecutive year is Legoland Malaysia. While short trips and weekend getaways are popular people also like to visit Hong Kong, Penang, and Bangkok for good food and shopping.

Beach destinations such as Bali and Langkawi bagged 5 out of the top 10 travel hotspots for Singaporeans.

"Google's year-end Zeitgeist is a cultural barometer showing us what quickened our national heartbeat and drove our curiosity in 2013. This year, the haze was the big event that drove most people to search for minute-to-minute PSI information and for preventative measures," said Google spokesperson Sana Rahman. "Also, increased searches for popular NBA teams show that basketball is not a fleeting trend, but a sport favourite here to stay amongst Singaporeans."



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