That's not where Amazon's real disdain for its customers comes in, though. The problem is that even though the Fire phone is built on top of Google's Android, you can't use Google Play and its hundreds of thousands of apps. Instead, you're forced to use Amazon's smaller app store. And if you want to use any official Google apps such as Gmail, you'll be out of luck, because Amazon instead makes you use its own apps. It's another instance of Amazon forcing you into less choice, not more, if you buy into its ecosystem.
Amazon was originally built on the premise of offering as much choice as possible, because that was the way to expand its customer base. Now that it's become an Internet behemoth, its newest tactic is limiting choice. All this makes clear that Jeff Bezos is not your friend.
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