This so-called "freemium" business model is commonly used by game developers in China and the U.S. But PopCap may have taken it too far with its new local Plants vs. Zombie product, said analyst Xue Yongfeng.
"In China, it's online games that charge fees. That's how you get these dedicated gamers to pay," Xue said. But players of casual mobile games are less likely to pay for virtual goods, he added.
"The way PopCap has implemented this game, I don't think they totally understand the Chinese market that deeply," he said.
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