"I think they're all going to win as they all continue to build better and better ad targeting mechanisms. That's the real promise," Gross says. "The fact of the matter is the targeting and the time and attention is just better than the options that marketers had before. So as long as that continues to be the case ideally all of these platforms will continue to get spend because it's more efficient than something else they're doing, and that merits investment."
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