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Pencil in Sept. 9 for new iPhones

Gregg Keizer | Aug. 10, 2015
Apple will host its yearly iPhone event on Wednesday, Sept. 9, where it will unveil new smartphones and perhaps a revamped Apple TV, according to a report Friday.

Also on the slate, according to Paczkowski and others, is a revamped Apple TV, the company's set-top box that has stuck with the same form factor since 2010, when then-CEO Steve Jobs unveiled a much smaller design. Apple TV speculation has centered around a slimmer case, the more powerful Apple-designed A8 SoC (system-on-a-chip) and support for Siri, the company's voice-driven search and personal assistant.

CEO Tim Cook and other Apple executives will almost certainly also talk about the Apple Watch next month, perhaps by further highlighting watchOS 2 and letting a few third-party developers strut their native apps crafted with the new SDK (software development kit).

Apple tends to begin its events at 10 a.m. PT (1 p.m. ET), and will probably live-stream the hours-long presentation. Apple will not want to repeat the technical difficulties it had last year during the iPhone 6/6 Plus and Apple Watch event, when the webcast broke down under constant interruptions, black screens, failed audio, and what sounded like a Chinese translator talking in the background for almost a fourth of the webcast.

 

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