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Panda Security's new CEO plots reboot 2.0 for resurgent security brand

John E Dunn | July 17, 2014
Panda Security is the plucky Spanish antivirus firm that stormed the international market nearly a decade ago as malware threats boomed, beating most of its rivals to the idea of cloud security as an alternative to signature scanning. Well regarded technically and apparently successful, around 2010 the firm suddenly hit a sales wall.

Panda Security is the plucky Spanish antivirus firm that stormed the international market nearly a decade ago as malware threats boomed, beating most of its rivals to the idea of cloud security as an alternative to signature scanning. Well regarded technically and apparently successful, around 2010 the firm suddenly hit a sales wall.

The Spanish economy had tanked in 2009 but from the outside it was never clear whether this was the sole problem - Panda was and is private (mostly owned by private equity) and its troubles remained within its walls. News dribbled out of major job cuts, staff jumping, a shelved IPO and a CEO, Juan Santana, who suddenly wasn't. Even the PR effort eventually dried up, never a positive sign.

The symbolic low point was perhaps the 2012 hack of a clutch of its web domains along with some user data by British pranksters LulzSec after a spat over the lab's involvment (or not) in the anti-Anonymous Group police hunt.

Now the firm's fourth CEO since 2007, Diego Navarrete, appointed in January of this year, wants to reboot a firm whose stagnation remains the first question for any interviewer - what went wrong and will Panda Security 2.0 fare any better?

"The company never had a technological problem," he shoots back, "but in the consumer space it did not address the freemium model. With the big AV firms just above it competing on price and the Euro AV firms such as Avira and AVG offering a basic free product, "Panda got caught in the sandwich," says Navarette.

With once-reliable Spanish sales plummeting as the Euro crisis cruelly mashed its economy, the firm found that its adoption of cloud malware analysis was too advanced for the market. It had bet on an expensive technology that people weren't quite ready to buy in place of desktop-only software.

"I don't think the market was ready."

Although as Spanish as his immediate predecessors in the job Juan Santana and Jos Sancho, Navarette is a slightly different proposition after a long stint at IBM where he worked in the security division and, more recently, was a director of the Blue's Cloud and Server operation for Southwest Europe. It's a CV that had him spending a lot of time in the UK, one of IBM's main markets.

Despite nabbing Navarette, today's Panda retains much the same management team it ever had, comprising the core of people who founded and built the firm from its birth in 1990. The focus remains on its 200-person technology centre in Bilbao, although Navarette mentions that the firm is looking to expand its development to new centres such as the Silicon Valley, the UK, Israel and Canada.

 

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