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Oscars Showcase Power of Second-Screen Interactivity

Matt Kapko | March 6, 2014
Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Twitter and Facebook translate second-screen supremacy into advertising dollars?

Twitter's presence at the Oscars also extended to the red carpet where E Online set up a "fashion turn" booth powered by Vine. Celebrities like Kerry Washington, John Legend and Chrissy Teigan took turns showing off their outfits for the evening in a full 360-degree view.


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