This will involve sitting with customers on engagement boards, focusing entirely on the customer's business and working out which technology they need in the background "rather than pushing technology down their throat," he said.
Ebbeck admitted that Oracle is undergoing a cultural shift in the way it sells its wares from a traditional on-premise software to a cloud subscription model.
He has restructured Oracle's local applications business around reaching the 'buying centres' within organisations such as the HR or marketing director, rather than just the technology buy in each industry.
"That's the big cultural shift," he said.
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