Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Opinion: Re-invented BlackBerry reaches for "hyperconnected" users

John Cox | Jan. 31, 2013
In a keynote that was rife with technopop music and contrived videos -- and woefully short on details -- Research in Motion launched two new smartphones in its bid to restore its fortunes in the smartphone market.

The company seems confident that it can attract, convince, and persuade a lot of users, even in mature markets like the U.S. and Canada. The iPhone is 6 years old; Android powers a lot of phones but only a very few models that approach the iPhone's success. BlackBerry's assessment is that the OS and UI are a match for the next evolution in how people are already stretching smartphones, moving, as BlackBerry President and CEO Thorsten Heins says, from mobile communication to mobile computing.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.