Telecommunications company Ooredoo has bagged a bronze award at the 2014 Stevie Awards for Women in Business this week for its maternal healthcare mobile application.
Called "maymay", the app was developed in conjunction with Myanmar-based start-up Koe Koe tech and non-governmental institution Population Services International (PSI), which aims to help reduce Myanmar's high maternal and infant mortality rates.
Launched in September 2014, "maymay" bridges the mobile and health sectors to help ensure that a wealth of useful and timely maternal, child health and wellness information is at the fingertips of women across Myanmar both during and after pregnancy.
Nasser Marafih, Group CEO of Ooredoo commented that "maymay" is a prime example of how mobile technology can be harnessed to improve access to essential information.
"We have taken a lead in providing life-enhancing services for women and this initiative is a great example of our efforts to support the greater inclusion of women and to accelerate the female digital economy across our markets," he said, adding that every woman should have an equal opportunity to use a mobile phone and benefit from this connectivity.
Sign up for CIO Asia eNewsletters.