Image - Malaysia- Skip the Queues - infographic.
According to a survey by market research firm GfK, commissioned by online payment solutions provider PayPal, online shopping can help Malaysians get back about 36 hours of their life during the coming festive seasons.
Speaking on 22 November 2012, PayPal head of marketing, Southeast Asia & India, Klas Hesselman said the new PayPal survey shows that Malaysians plan to do half of their holiday shopping online this year, saving 36 hours of their precious time.
Hesselman said that this was good news for Malaysians who are avid shoppers but find shopping a challenge when they have to spend hours stuck in traffic jams, battling the crowds, and then waiting in long queues to pay. "With the time they save by shopping online or on mobile devices, 81 percent of Malaysians would spend more time with their family, 69 percent would use the extra time relaxing through exercising or taking up a hobby, and 53 percent intend to hang out more often with their friends."
He said the survey showed that Malaysians expect to shop online 12 times during the festive season and estimate that they would save an average of three hours each time they shop online instead of going to a shopping mall.
The top pet peeves for shopping in malls are the trouble finding a parking lot (67 percent), the long queues at checkout counters (65 percent), and the battle with crowds (50 percent). In addition, 40 percent of the respondents are only willing to wait 5-10 minutes in line at a retail store.
"Instead of shopping at overcrowded retail malls and battling traffic and carpark jams, savvier and smarter Malaysian consumers are choosing to shop online and on mobile devices to simplify one of the craziest shopping seasons of the year," said Hesselman. "Besides saving money, Malaysian shoppers can use online and mobile shopping to get back 36 hours of their precious time for what the holiday season is supposed to be about - spending more time with family and friends, relaxing and celebrating the end of a great year."
The PayPal study showed that over one-third (37 percent) of 1.6 million online shoppers in Malaysia plan to shop during the Black Friday-Cyber Monday [23 to 26 November] shopping period, with an average spending of nearly RM113 (US$37) per shopper over this period. The five most popular shopping categories for Malaysians during the Black Friday to Cyber Monday period are clothing (46 percent), bags and accessories (43 percent), electronic gadgets (38 percent), shoes (35 percent), and fragrances (29 percent).
Commissioned by PayPal, GfK conducted the online research survey, 'PayPal Skip the Queues Survey 2012' to measure Malaysians' year-end festive shopping behaviours. The fieldwork was conducted from 15 October to 7 November 2012 and the survey polled a representative sample of 1,000 Malaysian online shoppers aged 18 and above. The festive shopping season is defined to be the three-month period from October to December.
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