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Online shoppers in Asia demand flexibility: UPS survey

Zafirah Salim | March 24, 2015
The study noted that creating personalised e-commerce experiences and providing alternate delivery locations can help retailers to boost customer satisfaction.

"Technology is changing the way we interact with each other, and transforming the way we consume. Constant connectivity to information, products and services has fueled a consumerist culture of instant gratification that is driving e-commerce growth across the world, especially in Asia Pacific where it's forecasted to represent a third of e-commerce sales in 2015," said Rob Houck, Vice President of Marketing, UPS Asia Pacific.

"Consumers engage better with businesses that allow them to exert control at various touch points along the shopping process. UPS is uniquely positioned to empower retailers by reducing points of friction for the 'flex shopper', and provide a personalized customer experience with innovative logistics solutions and returns services," he added.


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