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One-fourth of first-time smartphone buyers want to change carriers

Matt Hamblen | May 8, 2014
The price war over data and voice costs among U.S. carriers is having an impact on first-time smartphone buyers.

But she also said that it's difficult to conclude how much of an impact T-Mobile's pricing changes have had. Of the Verizon feature phone users wanting to leave for another company, only 31% are considering T-Mobile, she noted. "This to me shows that although the new [prices] are interesting, they are still difficult to understand for your average consumer," she said.


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