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On the anniversary of Jobs' resignation we examine Apple CEO Tim Cook's first year

Karen Haslam | Aug. 27, 2012
On August 24 2011, Apple’s late CEO Steve Jobs resigned.

Cook also sent an email to Apple employees regarding the matter, saying: "We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. Any suggestion that we don't care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It's not who we are."

Tim Cook: An opinionated CEO

Cook might not be as opinionated as Jobs as famous for being, but he wasn't shy to make a point. At various events Cook made clear his opinions about the direction he sees technology going. For example, speaking at a 7 March press event, Cook outlined his vision of a post-pc world, saying: "When we're talking about the post-PC world, we're talking about a world where the PC is no longer the center of your digital world, but rather just the device. We're talking about a world where your new device, the devices you use the most, need to be more portable, more personal, and dramatically easier to use than any PC has ever been." Read more here: Tim Cook outlines Apple's vision of a post-PC world.

Cook also stated that the iPad will replace the PC 'for some people' and that iPads and tablets will outsell PCs. This was following his claims that nobody wants a refrigerator-toaster: his belief is that the tablet and PC should never converge. "I think anything can be forced to converge, but the problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator but y'know, those things are probably not going to be pleasing to the user," he said in the conference call with analysts in April. Read:

Not surprisingly, Apple won't combine MacBook and iPad, according to Cook. Combining a MacBook and an iPad would never work, and that's why Microsoft's plans to push Windows 8 out to both tablets and laptops will be a disaster, he said.

Tim Cook: A well-paid CEO?

The New York Times that claimed Cook earned $1 million a day, roughly $42,000 an hour. Or $700 a minute turned out to be far from true. The $378 million figure is based on a one-time stock award of $376.2 million, which is awarded to Cook only if he stays at the company for 10 years.

Apple granted Tim Cook a "promotion and retention award" valued at $376 million when he took over as CEO. Half of the stock units are scheduled to vest five years after the date Cook assumed the CEO role, and half after 10 years, as long as Cook stays employed at Apple.


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