Cook, like Jobs, also drops the odd email to customers. A backlash at the supposed Mac Pro update, led Cook to send an email to Facebook group page 'We Want a New Mac Pro', confirming that a truly new Mac Pro is coming. He wrote that Apple is "working on something really great" for 2013, adding: "Our Pro customers like you are really important to us. Although we didn't have a chance to talk about a new Mac Pro at today's event, don't worry as we're working on something really great for later next year."
Cook also responded to a customer's email questioning new SVP of retail John Browett's appointment. Browett was Cook's first major hire since taking over the company. Brit, John Browett was the CEO of Dixons and was bought in to lead Apple's own retail operation.
Tim Cook: An open CEO
Cook also attended a couple of conferences this year. Perhaps the most insight into Cook came with his appearance at the D10 conference, where he revealed how much he is enjoying his new role: "It's an absolute, incredible time to be with Apple. I'm loving every minute of it," he said during his chat with Kara Swisher and Walt Mossberg. Read:
Cook also revealed that he felt an 'intense sadness' after Jobs death in October 2011, saying: "It was absolutely the saddest days of my life when he passed away".
Cook fueled the rumour mills with a variety of snippits about areas that Apple is rumoured to be working on, for example, he spoke about Television, gaming, Siri, Ping, revealed that he believed gaming on the TV is 'interesting' and said Apple is 'pulling strings' on Apple TV to 'see where it goes'.
Cook also spoke at the Goldman Sachs Technology and Internet Conference on a variety of topics, ranging from working conditions at Apple's Chinese suppliers to Apple's culture and ethos.
Tim Cook: A CEO for China
China was an important part of Cook's first year. Cook was furious at reports of worker abuses in China and went a long way to investigate the problems, even visiting the Chinese factories.
Cook said he was "outraged" by a series of New York Times reports alleging worker mistreatment and neglect at Chinese factories that assemble the company's iPhones, iPads, and other devices.
Speaking at the Goldman Sachs Technology conference, Cook said: "The first thing that I would want everyone to know is that Apple takes working conditions very, very seriously, and we have for a very long time. Whether workers are in Europe or in Asia or in the United States, we care about every worker." Cook also emphasized that "I care about Chinese and US workers" during the D10 conference.
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