Tim Cook: An influential CEO
Tim Cook made it into 2012's TIME 100 list, featuring 100 names of the people it believes are the most influential in the world.
Tim Cook: A good CEO
That's all well and good, but being popular with Apple's staff and investors doesn't necessarily mean that staff, investors, and consumers will have the same degree of confidence in Cook that they had in Jobs. Cook made it clear from the beginning of his tenure as CEO that the company would continue on as before even without Jobs in the CEO's chair. "I want you to be confident that Apple is not going to change," Cook said in a letter to Apple employees.
Cook continued: "I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that."
Tim Cook: Not a 'thermonuclear' CEO
According to his biographer Walter Isaacson, , Steve Jobs was prepared to go to "thermonuclear war" with Google over Android. Apple CEO Cook, on the other hand, won't be going 'thermonuclear'. Cook told analysts in April's financial results conference call that as long as everyone stops copying Apple he'd be happy to: "Get a fair settlement on the stuff that's occurred."
Cook added: "We just want people to invent their own stuff. If we could get into some kind of arrangement where we could be assured that's the case and a fair settlement of the stuff that's occurred, I would highly prefer to settle versus battle".
That doesn't mean he will give in. The judge in the Apple v Samsung case encouraged Cook to meet with Samsung's CEO back in May to negotiate a settlement in the patent dispute, Cook proved that he was no push over and no settlement was reached at that time.
Tim Cook: A social CEO
Cook certainly hasn't hidden away since becoming CEO. Earlier this year Apple's Tim Cook headed to the US House of Representatives to meet with the speaker at the US Capitol building in Washington.
Cook also was success in his dealings with Oracle. That company agreed to provide Mac users with Java updates. Read:
Cook also met with Ferrari boss Luca di Montezemolo, who was impressed by Apple CEO Tim Cook when he met him: "I was impressed by his availability and openness," Montezemolo said.
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