"San Francisco is a really interesting market," Meyer said. "You've got a lot of hills, you've got mountains around the Bay Area, you've got a lot of water. It's one of the most challenging markets to cover. Not to mention, you've got a lot of unique architecture and building codes that we have to work through." The cell also needs to be tested for 9-1-1 emergency calling, a step that hadn't been completed for the San Francisco site. All told, it takes about 18 months to get a cell site up and running, according to Sprint.
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