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OK, BlackBerry, what else have you got besides security?

Evan Schuman | Nov. 26, 2014
The once-dominant mobile-email player’s latest pitch is irrelevant for today’s smartphone buyers. Can the company’s BYOD pitch save the day?

Admittedly, it's a bit of a long shot. And that is sad, because BlackBerry, the undisputed email device leader for years, is the latest example of the classic business nightmare. A company with huge market share and powerful profits can hardly ever bring itself to abandon its product and embrace something new until it's too late. And this happens quickly because Wall Street is in thrall to the idiocy of putting quarterly revenue reports above all other considerations. CEOs who are focused on the big picture and invest for the future are routinely punished by Wall Street, while short-sighted execs who sacrifice the future to deliver great numbers right now are rewarded. BlackBerry is just the latest victim.


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