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Office for iPad apps ring up 27 million downloads

Gregg Keizer | May 14, 2014
Microsoft on Monday said that customers had downloaded about 27 million copies of the Office for iPad apps in six weeks, a "promising" figure that one analyst said still lacks important contextual details.

Those numbers, or even ones significantly more aggressive, seem like little more than pocket change to Microsoft, which in the March quarter alone recorded $20.4 billion in revenue.

That's not the point, said Webster of IDC.

"The key is that Microsoft has a winning strategy with Office," said Webster, who ticked off the seamless integration of multiple moving parts, from Office 365 and OneDrive to SharePoint and Office Online, formerly called Office Web Apps. "In the coming years, the services Microsoft has, and the authoring tools in those services, are what's going to become increasingly important."

Even so, she wasn't about to wave the checkered flag.

"Office for iPad is promising, but let's see if [the apps] stay popular for another few months before we decide," Webster said.


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