Let's turn back the clock to Macworld Expo Boston, 1997.
Not literally: It wouldn't really serve any purpose and it would definitely take too long. Particularly if it's an analog clock.
But go back and watch the now-infamous Steve Jobs keynote (YouTube warning), and any number of things will jump out at you as ironic. For starters, you'll see Steve Jobs talk about how great it was that Apple and Microsoft had just committed to cross-licensing their patents. Why was this great, according to the man who would a little over ten years later pledge to wage "thermonuclear war" against Android?
"Relationships that are destructive don't help anybody in this industry," Jobs said. "I'm extremely proud of these companies that they have resolved these differences in a very, very professional way."
In fairness to Jobs (actually, in undue fairness to Jobs), a lot of the things he said carried expiration dates of his own determining. And it's also possible that he thought destroying Android would foster a more productive relationship with Google.
(Hey, I said I was being unduly fair.)
Jobs also made two other big Microsoft-related announcements. One revealed Microsoft's investment of $150 million in Apple, which received cheers, but only after Jobs noted that it would be nonvoting stock. The bigger deal for Mac users, however, was the news that Microsoft had committed to shipping Office for the Mac for five years.
Microsoft, as Pirates of Silicon Valley will tell you, helped save Apple by committing to Office. In 1997, Microsoft Office for Mac was that important. As a Mac user in 1997, I remember this distinctly. Lack of Office would have killed the Mac.
But that was then.
Now let's fast-forward back to today. No, no, don't rush to your clocks or your DVD players--it's just a figure of speech, people. Rumor has it that Microsoft is pushing Apple to lower its 30 percent App Store cut in order to make Office for iOS a reality. If that's true, I can't imagine that Apple's exactly rushing to satisfy Microsoft's demands.
By most accounts, Apple still has more than half of the tablet market locked up. Most of the rest is taken by Android or Android derivatives, and Office isn't available on that platform, either. Yet people keep buying tablets like they're very much in style.
Microsoft still sells copies of Office hand over fist; but until the release of the Surface, the productivity suite was almost completely absent from a market that continues to increase in popularity every day. (The exception consisted of legacy Windows-based tablets, which don't even register on the sales charts.) It's not like the Surface has been a barn-burner, either. (Microsoft has not released figures on how many barns the Surface has burned down.)
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