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Oculus's Nate Mitchell on Valve vs. Rift, Touch controller vs. Xbox gamepad, and more

Hayden Dingman | July 20, 2015
Oculus VR's VP of product explains why the Rift headset will ship with an Xbox 360 gamepad, but not the Oculus Touch VR controller.

To your first question: It's really about getting people to experience the device. We don't do much marketing in a traditional sense, but we do a lot of events and shows to get as many people through the demo as possible-have them see VR, have them experience it. Then it's word of mouth. "You've got to go try that weird VR thing."

You could imagine us also doing a trial at retail like we've done with GearVR, especiallybecause VR is expensive-particularly for non-gamers who don't have a gaming PC. They need to be able to try that experience if they're going to make that purchase.

Real release date? Real price?
[Mitchell shakes his head twice.]

I assume we'll hear more at Connect?
NM: Yeah, you can imagine sometime between now and [the Oculus Connect conference in September].


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