To your first question: It's really about getting people to experience the device. We don't do much marketing in a traditional sense, but we do a lot of events and shows to get as many people through the demo as possible-have them see VR, have them experience it. Then it's word of mouth. "You've got to go try that weird VR thing."
You could imagine us also doing a trial at retail like we've done with GearVR, especiallybecause VR is expensive-particularly for non-gamers who don't have a gaming PC. They need to be able to try that experience if they're going to make that purchase.
Real release date? Real price?
[Mitchell shakes his head twice.]
I assume we'll hear more at Connect?
NM: Yeah, you can imagine sometime between now and [the Oculus Connect conference in September].
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