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Oculus Rift's US$1,500 total cost: Digging into the truth behind the insane number

Brad Chacos | May 29, 2015
Just as the fervor over VR finally started hitting a fever pitch, Oculus VR finally began releasing information about the release of the consumer edition of its hotly anticipated Oculus Rift, the VR headset that kickstarted the virtual reality craze. Earlier this month, a launch window was announced: early 2016. Yay! The next hot question: How much will the Rift cost?

Add it all up, and you've got a grand total of $1,200. Depending on the exact component configuration and what deals are available the day you're looking to buy, that could sway a bit in either direction, but $1,200 is a solid, realistic estimate for a PC powerful enough to run the Rift.

Reading between that lines, that suggests that the VR headset itself will likely cost between $200 and $400. And what do you know? That jibes completely with the launch price that Oculus founder Palmer Luckey previously said the company was targeting.

"That could slide in either direction depending on scale, pre-orders, the components we end up using, business negotiations..." he said. "Whatever it is, it's going to be as cheap as possible."

So the Rift itself won't cost more than a smartwatch. That's great! Wonderful to hear! It's too bad that Joe and Jane Everyman will have that ghastly $1,500 price stuck inside their brain now.

Ugh.

Rather than ranting further, I'll let game developer Rami Ismail have the last word on the pricing that should have been teased for the revolutionary device:

 

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