Singapore retailer NTUC FairPrice (FairPrice) has said it will increase the locations for the collection of groceries for its FairPrice Online Click&Collect service from 1 January 2015.
This follows an increased demand for its self-collection service, which now allows shoppers to collect from a total of 22 collection points that are conveniently located island-wide, the retailer said in a statement.
Tan Huey Ling, Deputy General Manager (FairPrice Online), NTUC FairPrice, said, "FairPrice Online constantly adapts to the evolving needs and changing lifestyles of our customers. Following the launch of Click&Collect earlier this year, we have now expanded our collection points to provide greater accessibility totime-stretched customers who enjoy the convenience of shopping online and prefer to self-collect their orders. We are encouraged by the take-up rate in the past 4 months and expect more of our customers to use Click&Collect as shoppers become more receptive to this delivery service."
Officially launched in September 2014, the Click&Collect service has seen a month-on-month increase of 10 percent in orders. Over the recent festive period, Click&Collect orders also made up about 20 percent of all online delicatessen orders.
To encourage greater utilisation of the service and also to thank existing Click&Collect customers for their support, FairPrice Online will waive the fees for Click&Collect throughout the month of January 2015, the company said in its statement. Click&Collect is normally available at a nominal fee of $3 - lower than the home delivery fee of $7 charged for purchases $60 and above.
Sign up for CIO Asia eNewsletters.