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NTUC FairPrice goes multichannel with Cognizant's help

Nurdianah Md Nur | June 16, 2015
Cognizant is also developing a mobile channel for the Singapore supermarket retailer to further improve its engagement with existing customers and attract new ones.

NTUC FairPrice logo

Cognizant today (16 June 2015) announced that it is aiding Singapore's supermarket retailer NTUC FairPrice (FairPrice) in its digital transformation journey.

According to a joint press statement, Cognizant has reengineered FairPrice's business processes, as well as implemented a digital e-commerce platform.  As a result, FairPrice is able to provide an integrated, consistent and personalised customer service across multiple touch points, leading to enhanced customer satisfaction, loyalty and brand perception.

To further expand its touch points, FairPrice has tasked Cognizant to develop a mobile channel that will help improve its engagement with existing customers, while attracting news ones.

"Multi-channel retailing will drive customer engagement, competitive advantage, market leadership, and growth for Fairprice," said Jayajyoti Sengupta, Vice President and Head of APAC at Cognizant.

Cognizant has also helped FairPrice to improve its real-time product and inventory visibility, make retail management more efficient, and gain a better understanding of customer preferences and purchase history. "We can now leverage inventory across multiple locations and streamline fulfilment processes to not just delight our customers, but also increase sales and reduce operational costs," said Seah Kian Peng, CEO of NTUC FairPrice.


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