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Nokia to bring Lumia smartphones to China starting next month

Michael Kan | March 29, 2012
Nokia will bring the first of several Lumia smartphones to China starting in April, as the company moves to reclaim its share in a key market where Android handsets have begun to dominate.

Nokia's launch event also signals the first wave of Windows Phone 7.5 handsets that will arrive in China. Other handset makers including HTC, Samsung and ZTE will also launch Windows Phone 7 smartphones in the country, according to Microsoft.

Last year, Google's Android OS had a 56 percent share of China's smartphone market, according to research firm Canalys. Nokia's Symbian and S60 operating systems were second with a 31 percent share, while Apple's iOS had a 9 percent share.

To promote its Lumia smartphones, Nokia will soon launch a major marketing push in China. Nokia noted it had 200,000 retail outlets in the country, which include its own stores and booths inside larger electronic markets.

"The secret for us is to get the product into people's hands," Giles said. "Then people will really start to like the device."

 

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