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Nokia branding killed in place of 'Microsoft Lumia': Windows Phone moves into new era

Chris Martin | Oct. 23, 2014
It's been coming for a while but the Nokia brand has been ditched by Microsoft.

Microsoft kills Nokia brand

It was in the pipeline and leaked beforehand but Microsoft has now officially killed the Nokia brand. Also see: Best smartphones 2014.

Despite having the rights to the name for use with mobile phones for up to 10 years, Microsoft has decided to put the Nokia branding to bed already. The firm will instead use 'Microsoft Lumia' going forward. Read: Microsoft ditching the Nokia brand isn't going to help Windows Phone.

The Nokia brand has been visible on recent smartphone launches such as the Lumia 930 and Lumia 735 but Microsoft has not mentioned it in any press on marketing materials.

Nokia's Windows Phone apps have been also re-branded to Lumia recently and the firm hasn't even been referring to Windows Phone in advertising instead using just Windows

Nokia France's Facebook page has posted confirming that the name will be changed to 'Microsoft Lumia which also says "Stay tuned to learn more soon". Nokia France's Twitter account linked to the page.

Microsoft has confirmed to The Verge that other countries will follow the same re-branding steps.

What is unclear is what branding Microsoft will decide to use on future smartphones and tablets. Existing devices, as we've mentioned, carry the Nokia logo on the front and back so we'll have to wait for new devices to be announced to see whether they say simply Lumia, Microsoft, Microsoft Lumia or something else.


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