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No Twitter marketing ‘revolution’ yet

Paul McIntyre (via AFR) | July 8, 2013
Analysis out last week shows just how overcooked the social media platform is when the hubris from social media marketing gurus and journalists is stripped back to bare facts.

There is a fair chance companies and brands will get better at doing social media - start-ups like Shareablee are compiling very interesting data on what types of brand and company-generated social content is working well across these platforms. What social media gurus may discover is that most people are not going to suddenly ramp up their desire to like and share and interact with brands just because they've got a new channel to play on. In the main, they don't care.

Tweet that.


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