Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Nissan's new concept car is a digital canvas

Martyn Williams | Oct. 6, 2015
Displays cover numerous surfaces as the car maker seeks younger buyers

Nissan Teatro for Dayz

Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.

The car, due to be unveiled at this month's Tokyo Motor Show, has the snappy name "Teatro for Dayz" and the display concept spreads throughout the entire car to include the seats and even displays on the outside of the vehicle.

Nissan says it's designed for "digital natives," who are accustomed to using digital devices to share content so why should the car be any different?

Nissan Teatro for Dayz
Nissan Nissan's Teatro for Dayz concept car.

The car is the result of "extensive" surveys with the younger generation that came to the conclusion that, according to Nissan, young people "feel that time spent in a car should be time for connecting and sharing experiences with friends."

And so the car includes a camera, so drivers can instantly share what's going on in and around the vehicle with their friends.

As a concept car, the Teatro for Dayz is meant to attract attention and get people thinking differently about what a car could be like in the future.

It's not meant to be a fully thought out design that's ready for the market, which is probably just as well as the solid white seats wouldn't make for a very comfortable drive. Presumably, the younger generation haven't given up comfort for digital cleverness.

Nissan Teatro for Dayz
Nissan Nissan's Teatro for Dayz concept car.

So look at the image above and you'll see the seats, headrests, and instrument panel are digital screens on which the driver and passenger can project anything. Nissan calls it a "clean canvas."

The display function only works when the car is parked. In drive mode, all the driver can see are the various meters and controls necessary to drive the car and any maps that might be needed. All can be resized at will.

But what the car is really all about is grabbing the attention of young people, so they turn into car buyers and don't just rely on services like ZipCar or Uber.

"We can no longer attract their attention with the same old values," Nissan said in a statement while acknowledging "what moves kids today is not what moved their parents."

Nissan Teatro for Dayz
Nissan Nissan's Teatro for Dayz concept car.

The Teatro for Dayz is an electric car, seen above in recharging mode. Notice how the door trim provides an update on the charging progress?

 

1  2  Next Page 

Sign up for CIO Asia eNewsletters.