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Ninetology, Malaysian Nature Society launch ‘smart’ phone recycling initiative

AvantiKumar | Dec. 17, 2013
Smart Ecology 2 gives Malaysians a smart way to upgrade their old mobile phones, said Ninetology Asean CEO Sean Ng.

Ninetology - MNS partnership  modified

Photo -  Partnership announcement for Smart Ecology 2 between (centre, from left) Leslie Loh, Chief Digital Officer of Ninetology Asean and Malaysian Nature Society, Executive Director, Shah Redza Hussein.

Malaysia-headquartered mobile firm Ninetology has partnered with the Malaysian Nature Society [MNS] to launch an exclusive phone recycling programme called Smart Ecology 2, which also gives an opportunity for users to upgrade their phones.

Ninetology Asean chief executive officer Sean Ng said before this users looking to upgrade their phones did not have a platform to 'contribute' back to saving the environment. "With this new initiative, users can upgrade to a new phone while they trade in their current mobile phone, which will be disposed of by MNS's Recycle for Nature team."

"It is never smart to have accumulating unused devices in almost every corner of our very own homes as it gives more harm than any good in the long run, especially when new smart phones are launched every other day," said Ng. "Our Smart Ecology 2 initiative with MNS provides the platform for people who are looking into upgrading their phones, a chance to contribute back to the environment."

"The Smart Ecology 2 programme offers rebates of up to RM200 [US$61.85] to users who trade-in their old mobile phones. All they need to do is to sign-up at Ninetology echannel page before the new purchase," he said, adding that the Smart Ecology 2 programme, which started in November 2013, will be active until 31st January 2014.

"In addition, to better educate the younger generation and to encourage environmental values, RM150 [US$46.39] rebates will given to students and youth (up to age 30) on their new Ninetology smartphone purchase - without any trade-in request," said Ng.

"Seven models have been selected to be part of this initiative," he added. "Currently, three models are included in the programme - the U9R1, Stealth II, and Insight, with the
U9R1 being the beacon model for the Smart Ecology 2 programme. This model is the latest environmental friendly quad core smartphone with battery saving feature, and is built with a thinness of only 7.8mm. These will be joined by four other models after 2nd December 2013."

Established in 1940, Malaysian Nature Society (MNS) has more than 3,000 members, 14 volunteer-run Branches and a full time Secretariat based in Kuala Lumpur.


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