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NHS Trust ditches old Microsoft CRM in favour of new, heavily customised one

Derek du Preez | March 6, 2013
Cumbria Partnership NHS Foundation Trust has ripped out its old Microsoft Dynamics CRM solution and replaced it with a heavily customised, new one, which has been implemented by Optevia, and is being used to analyse stakeholder engagement activity.

He added: "It's easy to look at a dashboard and say we are hitting our CQC and monitoring targets, but I think what adds real value is conversations with partners and stakeholders on how services can be improved. Engagement in the public sector is often a bit of a tokenistic gesture, but we are keen to capture this stuff and bring it to life."


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