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New Windows 8 PCs use touchscreens, hybrid designs and Haswell to capture attention

Melissa Riofrio | June 25, 2013
Vendors are trying to innovate their way out of the PC doldrums. Let's look at the curiosities they've created.

For JP Gownder, vice president and principal analyst at Forrester Research, the Ativ Q has inherent limitations. "Android is not going to be a substitute for Windows," Gownder says. "It has the same problem as a Chromebook: How does it fit into your overall computing environment?"

Boring boxes no more
No one knows how many of these products will still be around in a year, but their innovative spirit shows that PC vendors aren't giving up.

"Windows PC and tablet OEMs are still experimenting with Windows 8 and Windows 8.1," says Stephen Baker, vice president at the NPD Group. "They're not at all sure what the right combination of form factors, features and price will yield the best products and the best sales results."

Moorhead sees the new models as filling important holes in the Windows 8 product mix. "The new offerings could help to solve two things that have inhibited sales of Windows 8: the lack of touch and the high prices for convertibles," he says.

If nothing else, in less than a week, the selection of Windows-based machines got more interesting. And that's exactly what the PC market needs.


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