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New MacBook does not make moot a big iPad

Gregg Keizer | March 13, 2015
Apple's revamped MacBook does not mean that it's dumped the idea of a larger iPad, even though the two devices may overlap and cause some customer confusion, analysts said today.

"Looking at that, each would be focused on different customer opportunities," said Stephen Baker of the NPD Group.

Some of the speculation about a larger iPad has focused on the possibility that Apple would join the 2-in-1 movement with an iPad + keyboard, mimicking Microsoft's Surface Pro 3. That kind of a device, which Microsoft trumpets as a notebook replacement, not a tablet as such, would be more of a direct competitor to the new MacBook and thus a potential cannibal to its sales.

Apple hasn't roasted hybrids for some time. Three years ago, for example, CEO Tim Cook said, "You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user."

That philosophy hasn't changed. "Apple doesn't believe touch is viable in a laptop," said Bajarin, discounting the possibility of a Surface Pro-like iPad. "They are focusing on tablets rather than tablets with keyboards."

 

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