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New Kindle Fire HDX's tech support button could push IT to yell 'Mayday!'

Matt Hamblen | Sept. 27, 2013
'Mayday button' poses security issues for IT; CTO, analysts suggest letting IT customize tool so it can work with corporate help desk

It's unclear whether Amazon would be open to letting IT developers adapt Mayday for business use, analysts said, even with a series of updates in the third-generation Kindle Fire tablets that Amazon explicitly describes as enterprise focused. The business-centric features in the new Kindle Fire tablets include hardware and software encryption, secure Wi-Fi for access to corporate apps, and a native VPN client.

Some critics said that while Amazon is trying to attract business users to its new Kindle Fires, it isn't yet equipped to serve them with an Amazon AppStore that has only 75,000 apps, far smaller than the app stores and developer communities of Google and Apple.

Even so, Amazon announced its Android-based operating system will now be called the Fire OS 3.0 "Mojito" to differentiate it from Android. The company also touts a series of productivity apps that run on the OS, such as Cisco AnyConnect, Documents to go, Evernote and GoToMeeting, all available in the AppStore.


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