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Neura's novel approach: Baking intelligence into connected devices

Nancy Gohring | Aug. 15, 2014
Neura, a startup that has been accepted into Microsoft Ventures' accelerator program, has a novel approach to connecting devices.

Neura currently communicates with 55 commercially available devices and has more in the pipeline that it's working on integrating, Meiri said. The company demonstrated how the app might work with a smart TV with LG earlier this year at the Consumer Electronics Show. Neura has also signed two major customers that Meiri says are recognizable names but he declined to name them.

The product itself is in beta; Neura doubled the pool last week to 100. Neura is looking to fine tune its accuracy, asking beta testers for feedback on how accurate and real-time its events notices are.

Neura was one of 10 startups that Microsoft Ventures chose to be part of its Seattle accelerator program. It is hoping for some help with its go-to-market strategy, branding, distribution, and marketing, Meiri said.


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