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National cybersale, crowdfunding added to Digital Malaysia

AvantiKumar | April 21, 2014
The two new initiatives under the Digital Malaysia programme will speed up the growth of eCommerce as well as help the Pondok communities, said MDeC CEO Datuk Badlisham Ghazali.

MDEC CEO  - Dato'Badlisham Ghazali modified 

Photo - Datuk Badlisham Ghazali, CEO, Multimedia Development Corporation [MDeC]


Malaysia's national ICT agency Multimedia Development Corporation [MDeC] has announced two new initiatives - a national cybersale and crowdfunding - under the national Digital Malaysia programme to speed up the growth of eCommerce and improve the quality of life for Pondok communities in the country.

The 9th Digital Malaysia Steering Committee tabled the two initiatives - one to speed up eCommerce by means of a nationwide cybersale and the second one, to improve the quality of life for traditional religious institutions (Sekolah Pondok) through crowdfunding, said MDeC chief executive officer Datuk Badlisham Ghazali.

Minister of Communications and Multimedia, Datuk Seri Ahmad Shabery Cheek, who is the steering committee's chairman, said, "eCommerce is a key component of the digital economy. Its significance has also been recognized as one of the key ICT sub-sectors in the Digital Malaysia 354 Roadmap."

"This is a good initiative that will bring leading retailers and customers together under one roof and will further boost the adoption of eCommerce in Malaysia. We are confident that this event will be able to further popularise online shopping as a convenient and exciting experience," said Shabery.

MDeC's Badlisham said the inaugural cybersale is planned for the third quarter of this year and should see increased participation from both vendors and buyers.

The sale will be similar to the United States' initiative known as Cyber Monday, and seeks to draw participation from Malaysia's leading retailers with the support of partners from the banking, logistics and telecommunications industry, he said.

 Uplift for Pondok community

Badlisham said the crowdfunding initiative is to "to facilitate societal uplift for the Pondok community, a part of the B40 group (the lower 40 percent of the Malaysian population in terms of household income). The initiative will first take place in Kedah as a pilot state."

Led by MDeC with the support of Yayasan Pembangunan Pondok Malaysia (YPPM) as the public sector champion and pitchIN as the private sector partner, the initiative will leverage on current ICT programmes, digital applications and crowdsourcing models (including social crowd funding) to uplift the Pondok community.

"The digital economy presents many income-generating opportunities," said Badlisham. "The B40 who may be less conversant with technology can still benefit from the many digital platforms. We are excited to work alongside YPPM and pitchIN to make this aspiration a reality via the Digital Malaysia social crowdfunding initiative specifically for the Pondok community" said Datuk Badlisham Ghazali, CEO of MDeC.

Digital Malaysia is a national programme to advance the country towards a developed digital economy by 2020 by creating an ecosystem that promotes the pervasive use of Digital Technology in all aspects of the economy. The objectives include:  the creation of 160,000 high value jobs, increase Malaysia's ICT contribution from 9.8 percent to 17 percent, provide an additional 1 percent SME contribution to Gross Domestic Product and create an additional RM7,000 [US$2160] of digital income per annum for 350,000 Citizens.


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