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MSC alliance will benefit Malaysian consumers and companies

AvantiKumar | Nov. 12, 2013
MSC status firms Servion Global Solutions and Brandt International plan to help Malaysian and Asian companies deepen customer engagement.

"This is a perfect timing for the Servion Brandt partnership," said Servion's Banerjee. "There is huge buoyancy in the Malaysian economy. Millions of customer interactions are taking place, most of which unfortunately are very low on customer satisfaction. We can help organisations fix that."

"Our partnership with Brandt is complementary as it brings a people element to our offering in Malaysia," Banerjee said. "While Servion provides the design capabilities to help organisations align their CIM strategy with their brand promise, Brandt's expertise is in people strategy development supported by process re-engineering and change management intervention."

"While the consumers have become consumers 2.0 with the help of smart devices, all pervasive inexpensive mobile broadband, customer experience being provided by companies remains archaic," he said. "We can dramatically alter this situation by specifically providing remedial consulting solutions. Additionally there is a huge opportunity in supporting Malaysian companies to build infrastructure for customer service jobs and take advantage of the benefits being provided by the Malaysian government."


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