Although the Idea Town planning document did not make it explicit, the concept is clearly one part of the changes that a Mozilla official outlined earlier this month. Then, Dave Camp, director of Firefox engineering, said that Mozilla had to shorten "the time that new features reach users" and accelerate the browser's release tempo.
The current plan is to ship Firefox 40, slated to release Aug. 11, with the Idea Town teaser on its new tab page, then add components to Firefox 41 (Sept. 21 release) and complete the process by Firefox 42 (Nov. 3).
The current edition, Firefox 39, can be downloaded for Windows, OS X and Linux from Mozilla's website.
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