The 2200 mAh battery in the Moto X is larger than many recent smartphones, and capable of up to 24 hours of mixed usage or 13 hours of talk, Motorola said.
"Most phone features are available on virtually all devices," added Jack Gold, an analyst at J. Gold Associates. "So small things -- like case customization, voice command, special apps -- matter. The market for smartphones is becoming so saturated that vendors have to try to be unique and go above the noise."
Nokia has uses a high-quality camera in its Lumia 1020 smartphone as a differentiator, Gold noted. "What can Moto do to find a differentiation niche? Compete on price? No. Compete on features? Hard to do, as most features are a commodity. This 'have it your way' personalization might work for them."
The Moto X measures 5.7 x 2.6 x .4 inches (at its widest point since it curves) and weighs 4.6 ounces.
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