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Most memorable tech industry apologies of 2012: From Apple to Google to Microsoft

Bob Brown | Nov. 9, 2012
Tech vendors have been as bombastic as ever promoting the magical and amazing things their latest smartphones, cloud computing wares and network gear can do. When things go wrong, they're naturally a little less visible, but plenty of companies have sucked it up and done the right thing this year (perhaps with a little legal prodding here and there) and publicly apologized for minor and major customers inconveniences.

DeHart wrote in a blog post that: "We sincerely apologize to our partners, clients, publishers, employees and users of our apps. We take information security very seriously and have great respect and appreciation for the public's concern surrounding app and information privacy. BlueToad does not collect, nor have we ever collected, highly sensitive personal information like credit cards, social security numbers or medical information. The illegally obtained information primarily consisted of Apple device names and UDIDs - information that was reported and stored pursuant to commercial industry development practices."

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*GoDaddy goes down

GoDaddy's internal investigation of a six-plus hour outage on Sept. 10 for website and domain service business and its 52 million customers concluded that it was caused by a "series of internal network events that corrupted router database tables," not a hacker attack, as was first suspected by many after a supposed Anonymous affiliate initially took credit. GoDaddy emphasized that while customers websites went dark, their personal data was not compromised.

CEO Scott Wagner issued an apology in which he wrote in part: "Throughout our history, we have provided 99.999% uptime in our DNS infrastructure. This is the level our customers expect from us and the level we expect of ourselves. We have let our customers down and we know it. We take our business and our customers' businesses very seriously. We apologize to our customers for these events and thank them for their patience."

GoDaddy also awarded customers one month of credits in attempt to keep disappointed ones from fleeing.

*RIM CEO: Sorry about the outage

In the grand scheme of things, RIM BlackBerry network outages haven't been the worst of Research in Motion's problems this year. Rather, the company's loss of market share, weak financial results and new product delays have been front and center.

But RIM did have a three-hour network outage in September in Europe and Africa that affected about 6% of customers and prompted CEO Thorsten Heins to apologize: "I want to apologize to those BlackBerry customers in Europe and Africa who experienced an impact in their quality of service earlier this morning. The BlackBerry service is now fully restored and I can report that no data or messages were lost. Up to 6 per cent of our user base may have been impacted. Preliminary analysis suggests that those customers may have experienced a maximum delay of 3 hours in the delivery and reception of their messages. We are conducting a full technical analysis of this quality of service issue and will report as soon as it concludes. I again want to apologize to those customers who were impacted today."


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