Photo - Counterfeit printing supplies.
Technology solutions giant HP's Southeast Asia Anti-Counterfeit Programme (ACF) helped officers from the enforcement division of the Malaysian Ministry of Domestic Trade, Co-operatives and Consumerism seize more than 11,520 counterfeit printing supplies in Kuala Lumpur, Malaysia on 16 October 2012.
HP global brand protection and anti-counterfeit manager, printing and personal systems, Jeff Kwasny, said the authorities seized more than 719 counterfeit ink cartridges, 3,132 counterfeit toner cartridges and 7,669 various components used to make counterfeit HP cartridges from an entity who was an HP managed partner selling into the Malaysian market.
Kwasny said the company has now been terminated as a partner effective 1 November 2012 as a result of this successful seizure. The total seizure value is estimated at RM913,234 (US$299,421). Investigators are working to identify additional upstream suppliers and downstream customers.
"HP collaborated with local law enforcement to make this action possible. HP vigorously defends its brand and intellectual property for Original HP supplies by engaging in industry-leading anti-counterfeiting practices to combat the fraudulent manufacture, distribution and sale of counterfeit HP supplies products," he said.
"Our commitment to our customers is the driving force behind the vigilance of our anti-counterfeit team, as we understand how the sale of counterfeit HP products negatively impacts our customers and the HP brand," Kwasny said.
The diligence of the HP anti-counterfeiting program in the Asia Pacific region has resulted in law enforcement agencies successfully confiscating more than 20 million units of counterfeit cartridges and components in the last four years.
Inferior print quality and reliability
"With counterfeit HP print cartridges, customers purchase what they often assume to be a genuine HP product, but they instead receive a cartridge that provides them with inferior print quality and often times a cartridge that fails to perform at all," Kwasny said. "Through our anti-counterfeiting efforts, HP is determined to protect our customers and our brand."
An HP statement added that a counterfeit product is a product, which has been made to look identical to or substantially indistinguishable from the genuine or original product, usually for the purpose of deceiving customers. Counterfeiting of printing supplies usually involves the illegal printing of HP-branded boxes, labels and security seals. Often refilled cartridges containing inferior inks and toners are used and inserted into this packaging that closely resembles genuine HP packaging. The counterfeit cartridges are ultimately purchased by customers who believe them to be genuine.
On a global level, HP maintains an aggressive approach to anti-counterfeiting and has conducted nearly 5000 investigations in 88 countries over the last four years. This activity has resulted in the seizure of nearly 35 million units of counterfeit printing cartridges and components worldwide over the same period.
All HP cartridge packaging in the Asia Pacific region displays a security seal with colour shifting technology that helps customers easily identify Original HP supplies. From last year, HP also introduced security seals with QR codes, allowing for Mobile Authentication with the QR code reader on customers' mobile device or the HP eSupplies mobile app. Customers can learn more about how to use this security seal as well as other best practices to avoid purchasing counterfeit cartridges at www.hp.com/apac/nofakes
Sign up for CIO Asia eNewsletters.