Molton Brown has launched mobile websites across different countries to help optimise sales.
Using an Oracle platform, the luxury beauty and skincare products firm has launched new mobile-enabled websites across multiple regions including North America, Europe, Australia and Japan.
Molton Brown, which has products distributed in more than 70 countries worldwide, says its Oracle Commerce system enables it to realise its "commerce anywhere" vision by using single platform management control across its store, online and mobile channels.
The launch of the mobile sites was accelerated using the Oracle Commerce Reference Store Mobile system.
The new mobile websites are said to have increased conversion rates, improved order value and ongoing customer loyalty.
"The launch of our mobile websites signals another step in our strategy for providing a truly seamless omni-channel experience for our customers," said Tanay Taank, director of KAO Group, which owns the Molton Brown brand.
Taank said, "In this project Oracle has delivered a best-in-class solution with a rapid time-to-market implementation, accelerated by the Reference Store system, within our desired budget."
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