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Mobile video consumption ramps up in Malaysia, says Cisco

AvantiKumar | July 24, 2015
The 10th annual edition of Cisco Visual Networking Index predicts global IP traffic will triple from 2014-2019, said Cisco Malaysia's Albert Chai.

Albert Chai, Country Manager for Cisco in Malaysia 

Photo - Albert Chai, Country Manager, Cisco Malaysia.


Malaysian mobile video consumption is rapidly increasing, relflecting the growth of global IP traffic, which will triple from 2014 to 2019, according to the 10th edition of Cisco's annual Visual Networking Index (VNI)

Albert Chai, country manager for networking solutions provider Cisco Malaysia, said the latest index  showed that IP (Internet protocol ) video will not only account for  80 percent of global  IP traffic but that more than two-thirds of this global  IP traffic will be via mobile connections including  Wi-Fi by 2019.
Chai said this means a record 2 zettabytes [by 2019] will be fuelled by global increases in Internet users, personal devices and machine-to-machine (M2M) connections, faster broadband speeds, and the adoption of advanced video services.
He added that these variables are expected to create a global IP traffic compound annual growth rate (CAGR) of 23 percent - the first global CAGR increase in consecutive VNI forecasts in nearly a decade (e.g., last year's projected CAGR for 2013 - 2018 was 21 percent).

"The results of this year's Visual Networking Index support the trends we're beginning to see in data traffic and consumption habits in Malaysia," Chai said.

Doug Webster, Vice President of service provider products and solutions marketing, Cisco, said: "It took 32 years - from 1984 to 2016 - to generate the first zettabyte of IP traffic annually. However, as this year's Visual Networking Index forecasts, it will take only three additional years to reach the next zettabyte milestone when there will be more than 2 zettabytes of IP Traffic annually by 2019."

Business implications

"With the steady increase in 4G connectivity, many telecommunications providers are also beginning to offer innovative packages that rope in free streaming of video content," he said.

Chai said that the increase in video content streaming across cellular networks also has several implications for business communications and advertising. 

"Companies are beginning to understand where their audience is at, the stack of devices they are on, and how they can leverage upon the growing viewership of video content and Video-on-demand (VOD) services like Tonton and iFlix," he said.

"As the VNI report also suggests, bandwidth development in the region today is key in presenting a wider opportunity for organisations to connect with their audiences over a variety of online video channels," Chai said.

"As consumers, businesses and societies alike head towards the Digital Era with the Internet of Everything gaining momentum, VNI is even more relevant now in its 10th year than it was in its first," added Cisco's Webster.

The Cisco VNI Global Forecast and Service Adoption study for 2014 to 2019 rely upon independent analyst forecasts and real-world mobile data usage studies.


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