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Mobile strategy: from maturity model and roadmap to success

Jennifer Evans, Parry Ruparelia and Matt Hopgood | Aug. 6, 2013
Majority of companies do not have a clearly defined approach to how they will invest their money and resources in regard to enterprise mobile strategy.

Governance. Great plans and talented resources will only thrive within the proper organizational design. It is important to note that there are overlapping arrows, indicating that the same personnel might play multiple roles. While each team owns part of the mobile strategy, i.e. IT owns security, the key to managing a broad team is to designate a single owner. This single owner should weave together team members and ideas to ensure consistent standards, collaboration, connection to business goals and optimization of resources.

Mobile Devices. The mobile device market is rapidly evolving. Regardless of whether employees are using an iPhone 5 or Blackberry 10, firms should stand back and focus on the big picture. A well-written mobile strategy considers the firm's key objectives, not quick reactions to new technologies or competitors' initiatives. This will propel any company toward its goals regardless of which technology is most popular.

Remote Access. Employees can benefit from remote access while commuting, both at home and in the field. However, not every instance that users connect to workplace systems is considered mobile (and therefore should not be factored into the mobile strategy). If unsure, firms should try assessing the use cases to see if they can be completed on a laptop. Anything that a user can do on a laptop is not mobile; therefore, no mobile strategy budget and resources should be allocated to support it.

Conclusion
Today, the benefits of mobile technology are clear, yet many firms in the capital and commodity markets are deterred from maturing their mobile strategy due to higher priorities or loosely defined approaches. By creating a mobile road map, firms will have an actionable plan, complete with milestones and deliverables.

Translating this road map into a strategy will ensure that a firm's mobile initiatives are being built with standards, collaboration, consistency, connection to business goals and optimization of resources. It will also help to estimate more accurate investments of time, money and resources. And, planning within the maturity model will help firms reap the benefits of mobile — efficiently and on budget.

 

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