Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Mobile browsing increases 26% in 3 months in steady climb

Gregg Keizer | March 26, 2013
Mobile-based browsing has tripled in the last two years, and is making significant inroads on traditional internet access from personal computers, according to statistics from a web metrics company.

Apple's mobile dominance - Safari is used twice as much as the Android browser, even though Android smartphones and tablets outsell iOS devices by wide margins - gave it a combined desktop-mobile share of 12% of all browser usage last month. Google's various desktop and mobile browsers, meanwhile, accounted for 17.3% of all usage, while Microsoft and Mozilla, neither with appreciable mobile share, ended February with 48.3% and 17.3%, respectively.

In plainer words, Apple's browser share of 12% is much closer to both Google's and Mozilla's than the desktop-only numbers indicate.

And the likely growth of mobile browser usage will only be good news for Apple, assuming Safari maintains its supremacy. If mobile continues to gain ground by its 12-month average, it will assume 20% of all browsing by April 2014; if the faster-paced average of the last three months continues, mobile should reach the 20% mark in Sept. 2013.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.