Former Microsoft chief executive Steve Ballmer may have loved basketball so much that he bought the L.A. Clippers, but it's the current CEO, Satya Nadella, who's showing that he can pick the winners of the NCAA Tournament better than his predictive search engine, Bing.
To add to Microsoft's dismay, Google's been more accurate than Bing in predicting the winners of the annual "March Madness" competition.
Both Microsoft and Google have issued their own "bracket," publishing what their predictive algorithms say will be the winners of each round of the tournament. But as the tournament moves to the round of sixteen this Thursday, Google has correctly picked 36 winners, while Bing has correctly picked only 34. (In the tournament, the teams have played 52 games so far.)
Neither has come close to Nadella, however, an Indian-American chief executive with a stated love of cricket, not basketball. But Nadella has picked 37 winners accurately, easily topping both search algorithms — as well as basketball fan President Barack Obama, who has only picked 33 winners correctly.
Why this matters: This is about bragging rights, pure and simple. While Microsoft organized interviews with reporters announcing its Bing Bracket Builder, Google quietly alerted reporters that the bracket had been published to its Google+ account. It has to rankle Bing's engineers that Google appears to be using Google Trends social cues, rather than historical data, to pick its winners — and that it's working.
As for Nadella — no disrespect intended, but having your CEO outperform your predictive technology is like discovering your kindergartener knows more about your investment portfolio than you do.
From search to predictions
In search, Google and Microsoft are age-old rivals, used to trying to find the most accurate results in the shortest time possible. In 2010, the game changed: Google launched Google Instant, now known as autocomplete, which attempted to predict search terms as you typed them. Both Bing and Google now try to anticipate everything from the time your flight leaves to what music you'll want to listen to next. Meanwhile, Microsoft has thrown its predictive abilities at everything from the World Cup to NFL football to the Oscars.
For March Madness Microsoft partnered with the NCAA, absorbing ten years of data to allow Bing to make predictions on a game-by-game basis. Every game, Microsoft has published detailed data, even explaining what a team has to do — such as hit more than 40 percent of its three-point shots — in order to win. Google has taken a different approach, picking its winners on the number of NCAA basketball-related searches on Google, plus likes, comments and views on related YouTube videos during the regular season.
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