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Microsoft's Office for iPad carrot fails to boost consumer revenue

Gregg Keizer | Nov. 10, 2014
Microsoft yesterday made the surprising move to offer consumers more functional Office apps on the iPad after failing to drive Office 365 Home and Personal subscriptions, analysts said today.

"They have taken the killer app for Windows and made it accessible to the Web, to iOS and to Android," said Moorhead. "The BYOD [bring your own device] play is critical, and because Microsoft has the ability to leverage on other platforms what people access at work, it can force enterprises to pony up for access [to Office] on all an employee's devices. That's the real revenue maker for Microsoft."


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