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Microsoft's CEO search and the art of non-denial denials

Gregg Keizer | Dec. 17, 2013
Once the practice of politicians, temporizing by the likes of reported candidate Alan Mulally is now the norm

Mulally's continued reliance on non-denial denials, or even more opaque statements, would hint that he is still under consideration, or as Grabowski believed, even now in negotiations for the job.

"He's in a tough spot," sympathized Grabowski, who added that Levick had advised Mulally in the past, but not during this stretch of CEO conjecture. "He's in a tight spot without any real options but to use non-denial denials."

 

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