Microsoft fully on board with social
About 17.4 percent of all U.S. search results are returned via Bing, according to May data collected by comScore. That puts Microsoft a distant second to Google, which controls 66.7 percent of the U.S. search market.
In 2010, Microsoft and Facebook joined forces to create an instant personalization feature for search results, with some results tagged as "Liked by your Facebook Friends." The partnership grew closer over time: Microsoft added a "social" column to allow users to ask questions of Twitter and Facebook friends, and then integrated results if those friends had commented, liked, or referred content from a variety of social networks, including LinkedIn and even Google+. Bing even allowed users to search Facebook Photos, if logged in, via a feature that predated Facebook's own Graph Search.
In March of this year, Bing added Facebook and Twitter data to people searches. And in May, Bing allowed users to comment and Like search results, directly on the Bing site.
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